customers remember how brands communicated

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But even in difficult times, we must not lose confidence. The increased government support also opens up opportunities for local companies, from retail to cultural businesses, to emerge from the crisis stronger. New features on Facebook and Instagram that made it possible for the public to show their support for local businesses have also helped, but it's the sense of community from all the people actively wanting to contribute that is clearly visible. This increased sense of community was not limited to small and medium-sized businesses.

Large brands have also taken various measures in recent months, for example reducing marketing messages. Because in the current situation it is more important than ever to reach the right people at the right time with the right message on the ri Job Seekers Phone Numbers List ght channel. Lots of potential to do everything right! In concrete terms, this means applying the categorical imperative in brand communication and addressing and treating consumers with the tact that one would also like to have in relation to oneself.

How does this affect customer expectations? Now more than ever, customers expect to be treated as people rather than consumers. This also means that honesty and transparency are even more important. Because even after the crisis, and acted during the pandemic. An example: My local hardware store remained accessible to its customers by telephone during the lockdown; the employees put together all the items I needed in a package that I was then able to pick up without contact.