Tools for Conversion Rate Optimization

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Investments in CRO are essential, and to finalize them it is good practice to use advanced tools to improve data understanding. As reliable information is obtained, one can proceed to further optimize one's procedures, thus creating a virtuous circle to support productivity .marketing conversion funnelCRO must be continuously tested to be driven towards better results.


There are a large number of tools for CRO analysis that allow you to Special Data analyze data from different points of view, for example:surveys and interviews with sellersheat maps (heatmaps)clickmapstest A/BLet's see more specifically which tools you should use for Conversion Rate Optimization.The best CRO toolsCRO is a complex activity that mixes user experience, persuasion sciences and data driven marketing and which analyzes consumer behavior from the initial perception of need until leaving the site. The CRO analysis takes place in several phases, which include:traffic data analysisidentify the visitor's "access points" to the siteevaluate the experience of using the current siteidentify the parameters that are best representative of the site's satisfaction factorscarry out A/B tests to decide how to redesign navigation flowsanalyze the data collected to rethink the functions of the siteTo make decisions motivated by correct data we can use specific tools capable of broadening our perception of the usability of navigation and user satisfaction.In addition to the famous Google.





Analytics, Google Tag Manager and Google Search Console, there are other interesting platforms to take into consideration to obtain information on people's behavior on our site and discover how to improve performance.Clicky.comclicki.comClicky is a free tool (for sites with up to 3,000 daily visits) which acts as an alternative to the much better known Google Analytics. It allows you to monitor visits in real time and analyze traffic statistics such as dwell time and bounce rate in detail.It also offers some appreciable features such as heat maps and alerts that inform us when a site goes offline.MixPanel.commixpanelMixPanel is a tool that provides interesting information to improve sales funnels. MixPanel monitors users and displays the data for us through a simple and intuitive interface.