With the rise of the internet and technology

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this strategy: negotiation . This is because this process has occurred since the beginning of society, being a key factor in the evolution of relationships between people. In the past, even without the concept existing in the way we know it today, traders already used this technique to price and sell their products. But it was with the invention of the printing press – created by Gutenberg, in 1450, that enabled the dissemination of communication and intellectual assets – previously produced essentially by handwriting. During the Industrial Revolution, when mass production gained strength, the market.


became more competitive, as the same product Phone Number List to be manufactured by several suppliers. Thus, the need for positioning capable of improving the pricing and promotion of a product naturally arose. The 20th century saw marketing evolve even further. Companies have started to adopt a consumer-centric approach. Theories and concepts emerged, such as the 4 Ps (Product, Price, Place and Promotion), which helped them better understand how to meet customer needs.  marketing took a leap and gained important elements, such as online ads, neuromarketing , social media and SEO ..




These factors were crucial for companies to reach their target audience and, above all, increase their sales. Marketing phases According to Philip Kotler, there are 5 phases of marketing, and each of them reflects the evolution of the strategy in response to technological, social and cultural changes , demonstrating how companies adapt to meet the constantly evolving demands of consumers. Check out: Marketing 1.0 At this stage, companies were mainly focused on highlighting the features and benefits of the products or services they offered. The goal was to create high-quality and effective products to meet.