A well-crafted press release is not what they wan

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You don’t need to use every network just because theyare there. Hashtag campaigns on social media can be very successful. One that’swell thought out will help drive brand awareness, boost retweets and followersand encourage audience engagement. The secret to a good hashtag? Make sure it’soriginal, clear and catchy. There are some great tools you can use to find thebest one for your brand. Here are a few examples of top brand hashtags forsocial issues on Twitter:


IceBucketChallenge A campaign to promote ALS, thishashtag went viral making it impossible to avoid Find Your Mobile Number List seeing someone being dousedwith cold water when logging into Twitter! BringBackOurGirls Created tocampaign for the return of school girls kidnapped from a school in Nigeria, thehashtag went viral reaching million users. MeToo Originally posted by AlyssaMilano, this hashtag pinged its way across the globe in support of those whohad been affected by sexual harassment. It gathered such momentum that itprompted million tweets. Be clear with your message Customers value and respectauthenticity.





A brand campaign for a social issue won’t work if people sensesomething half hearted.t tosee on social media. Be clear about what you want to say, be human and most ofall be honest. Patagonia is a great example of a brand that has no issue beingvery clear on where it stands in terms of climate change and asking people totake action. How Brands Can Take on Social Issues on Social Media Bewell-prepared & trained Taking a stand on social media can be daunting evenfor global brands with experienced marketing teams especially if it’s in theface of a social media crisis. So, if you’re a digital marketer looking to getyour brand’s voice heard, you may need some help to get there.