Meanwhile, the organic is produced mainly thanks

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Thanks to links on other websites; organic : it is nothing more than the traffic that comes through search engines ; paid traffic : is the traffic that is generated through marketing and advertising actions, such as the dissemination of banners on external web pages; others : in this part you find the sessions that are not mapped as coming from channels standardized by the tool, such as Email and Social. If you use a push notification tool, for example, the traffic it generates will appear


in this section; e-mail : represents blog sessions that come from articles Fax Lists published in a newsletter or segmented email sends; social : in this part the accesses to the blog from the publications made on social networks are noted. Another great advantage of Google Analytics for blogs, in relation to traffic, is that it will show you which traffic arises through paid ads and the organic attraction rate. Paid traffic, as its name reflects, is all traffic that is generated by spending money to publicize the brand and its content, such as SEM (Adwords) campaigns , for example. to the optimization of search mechanisms ( SEO ) through the use of keywords , the technical





improvement of the blog and, in general, the quality of the materials and the site, which is identified by engine algorithms such as Google and Bing . 3. Evaluate the bounce rate and dwell time The good use of Google Analytics for blogs frames the monitoring of metrics that allow us to build a perception of the acceptance of the blog and its different content. In relation to this, two of the most valuable metrics that this tool will make available to you are the bounce rate and the time spent on the site. The bounce rate reflects the total and rate of users who enter your blog and then leave it