who purchased and so on

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And analyze all the results in real time. And this also allows you to make immediate corrections, to immediately adjust your aim, to optimize your strategies and make decisions not based on feelings, but rather based on concrete data. 5. Low costs and flexibility Digital marketing also offers an indisputable advantage in terms of costs . In fact, online promotional activities tend to be cheaper than traditional ones , thus allowing you to obtain a high return on investment (also called ROI ). The costs for newspaper ads, TV commercials and other traditional marketing ,


opportunities can indeed be very high and – as we have seen – you don't even have full control over whether your target audience actually sees these messages. Digital marketing instead allows you to track the daily performance of campaigns , so you know which channels  Austria WhatsApp Number are performing well and which are not, and this also helps you optimize the budgets of your best performing campaigns, so as to have a higher ROI. high. The same cannot be said for traditional forms of advertising. In fact, it doesn't matter how your billboard behaves: it always costs the same, even if it doesn't convert, even if no one sees it. An effective digital marketing strategy therefore allows you to always focus on ,





the channels that bring the greatest conversions , without ever wasting money on channels or advertising formats that don't work well. What are the sectors of digital marketing Now that we have clarified the concept of digital marketing and understood its importance, it is time to explore the various activities it encompasses . Digital marketing is in fact a vast universe with different facets, each of which contributes to a complete and well-coordinated picture. If you want to develop an effective digital marketing strategy you must therefore take into consideration all the activities that can be carried out and choose those that are most useful,