Email Marketing Statistics By Industry

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Email marketing metrics are best measured by industry. This allows businesses to see how they stack up against their competitors. infographics Below is a list of email open and click-through rates in each industry to better understand what consumers prefer to read.

The average email open rate in the consumer products  Phone Number List   industry is 20% and the click-through rate is 1.9%. 3 The average email open rate in the financial services industry is 27.1% and the click-through rate is 2.4%. 3 The average email open rate in the food industry is 18.5% and click-through rate is 2%

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3 The Government & Politics industry has an average email open rate of 19.4% and a click-through rate of 2.8%. 3 The healthcare industry averages an open rate of 23.7% and a 3% click rate .