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Reviews as user generated content User generated content, i e. content created by users, is very desirable in every business, so it is a good idea to include their acquisition in your company's marketing strategy. This content, of course, can be reviews that you will use on the website as well as on social media. You can embed a customer review widget on your homepage to show how many consumers have already trusted your business and are satisfied with your products.

In social media and in the newsletter, from time to time you can boast of an op Phone Number List inion or a message from the client if he agrees , thus building a positive image of the brand. You don't need to prepare special creations, you can add a screenshot in your save it in featured instastories. Customer opinions and SEO positioning Opinions about products in the store displayed on the product subpage positively affect the website's visibility in the search engine.



How it's working? Well, product reviews can appear in the search results in the form of stars that attract attention. Thanks to this, even if you are outside the top of the best results, you can get a large part of your website visits. If, apart from the online store, you run stationary sales, it is worth getting interested in the issue of local positioning through the Google business card. Notice how potential customers search for local businesses.