Billboards with humorous messages

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That relate to Netflix content and resonate with the public. The messages are changed every week and are in high-traffic locations such as Sunset Boulevard in L.A., Times Square in New York, and the Trevi Fountain in Rome. One billboard was used to promote Arnold Schwarzenegger’s new show ‘Fubar’ on Netflix. Netflix marquee board Netflix marquee board “The point of the board is to have fun, be edgy, and push all the way to the edge,” Marian Lee Dicus, CMO of Netflix said. “I know it’s a lot of pressure because they have to come up with a new message every week, but if they’re just using it for something lame, I’d rather not do it.” Another example is the guerilla-style campaign the streaming giant ran on the back of the success of their show


‘Squid Game’. In one of the show’s episodes ‘Green Light, Red Light’ a giant doll appeared that resonated with audiences. Netflix used it to promote the show and create a buzz by placing installations of the doll in Australia, the Philippines, the USA, Korea, and England. People Exit Mobile Number List were also invited to play games to win prizes and share pictures of the installation on social media to receive a “Squid Game”-themed gift. Squid Game Squid Game The result? ‘Squid Game’ helped Netflix gain . million subscribers according to Valens Research and went viral across social





media. The hashtag #squidgame has reached  billion views on TikTok. Customer data & personalization When it comes to data, Netflix knows what it’s doing. The streaming service collects a huge amount of data every day - and unlike many brands - puts every piece of information to use; to create a better customer journey, to create a content library that feels personal to a user. What’s important is how they analyze and measure their data. Netflix appears to constantly learn from the information it gets and changes to drive better performance and make its content work harder. For example, before , Netflix counted  percent completion of an episode or movie as a ‘view’, its main engagement metric. At the end of , it .