Generative AI & ChatGPT Business Use Cases and the Future of AI

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This article contains the main content, additional information, and personal thoughts after listening to the AI ​​technology advancement and marketing: Will the era of generative AI marketers begin, by Lab Director Lee Moon-tae (LG AI Research), which was the Day 2 keynote lecture at DMS 2023 (Digital Marketing Summit 2023). This is a summary of the contents. This is a lecture I listened to because I was curious about the latest information and expert opinions regarding ChatGPT and Generative AI, which are currently the hottest keywords. Generative AI & ChatGPT Business Use Cases Recently, new and fast examples of ChatGPT and generative AI are hot issues. In particular, what is happening in the business field? In addition to the cases mentioned in the lecture, we checked cases that have become recent issues. Nike Case: Product Prototype Using Generative AI “Nike leveraged generative AI to create product prototype images” “By using a text-to-3D modeler and testing in 3D space, you can get a much more realistic feel for what it will actually look like.

All of this is possible without much effort” – Forrester analyst Rowan Curran . Tiffany x Nike collaboration sneakers, digital designer @Rickdick In fact, it is said that digital artist Rickdick used artificial intelligence to create a virtual collaboration sneaker combining luxury brands  Special Data  Tiffany and Nike, which caused a fire. The products in the photo above do not actually exist, but are said to have been exhibited at Milan Marangoni on February 23, 2023. LG AI researcher case: World's first 'AI human and human design collaboration case' gold award winner at New York Fashion Week “LG ExaOne is a huge AI that first implemented bidirectional data generation between language and images, and this New York Fashion Show was an opportunity to properly demonstrate the potential of Tilda, which is equipped with an AI human engine.” “‘Top 1’ that collaborates with humans. % We will promote various collaboration models through Tilda, another form of ‘expert AI’” – LG AI Research Director Bae Kyung-hoon 'Tilda', the first artificial intelligence (AI) human developed by LG AI researchers, collaborated with designer Park Yoon-hee and presented clothes designed with the motif of 'flowers blooming on Venus' at 'New York Fashion Week', one of the world's four major fashion shows.





Yes. Tilda is said to be able to learn on her own, think and judge, create new creations that have never existed before, and communicate naturally with humans. 'What do you want to draw?' In response to the question, ‘What would it look like if flowers bloomed on Venus?’ Tilda thought from multiple angles like a human and created a new image, and designer Park Yoon-hee, who was inspired by this, added details and created a costume. The collaboration proceeded. Mitre Case: Content Creation in the Business Field “These large language models provide the ability to summarize and improve context through dialogue.” “Our team is currently considering two cases.” “It’s about sending emails and hiring people.” – Michael Senkle, Director of Innovation and Experimentation, Miter Corp.