Use alternative channels At this stage, you should already know t

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At this stage, you should already know that you can’t trust a single channel for your communications. Being present in other channels helps you to have better segmentation while spreading the word. One of the biggest (but underrated) alternatives is SMS Marketing. Remember, 3.8 billion people around the world carry a cell phone. Why not make the best of it by just sending a message? And if you are not yet convinced, let me tell you that SMS has a 98% open rate, while only 3% of marketing emails have an open rate above 50%, according to a Campaign Monitor research.


Offer value and deliverability Another step is to avoid elements that can hurt your email deliverability, such as poor content, using URL shorteners, or single opt-in. In this new scenario, 28% of email marketers responded to privacy changes by focusing on improving  Whatsapp Number  email deliverability, as reported by Hubspot. And we all should do the same. On the other hand, if you don’t want to end up in the SPAM box, you should always make sure to deliver valuable content and benefits to all your subscribers. Some advice for making better content emails strategy are: Monitor the latest design trends. Touch your consumer pain point through good copy, titles, and CTAs. Get out of the ordinary, and start trying interactive content Give a human touch by personalizing your recipient’s name Build trust Relationships are based on trust, and marketing is not an exception. Transparent communication is key to gaining your customer’s reliability.




Let them see your business’s human side and be always truthful to your values and principles. Share your own experiences, data, and surveys, to let your audience know you are very committed to your mission. If you do this, your customers will have more confidence to give their personal information to you. And the best part is that you are already building a long-lasting relationship while protecting their privacy. In conclusion GDPR and Privacy are here to stay. They are already shifting social media and advertising marketing. In order to make the most of the resources spent on our email marketing campaign, it is necessary to make some changes to our priorities and KPIs, and be focused on delivering the best content for our subscribers. Start thinking out of the box and see how your marketing efforts are all worthy! Share HUMAN CRAFTED CONTENT Find top content freelancers on WriterAccess.