Brand searches come from people who already know your business. Unbranded searches are often the most interesting to position yourself on to increase your organic traffic. doing research on a subject directly or indirectly related to your sector of activity or to a specific keyword. An increase in search traffic that is not related to branded queries is synonymous with a successful SEO strategy.
Organic traffic by content to identify lead-generating Phone Number Data content opportunities The organic traffic generated by each content individually makes it possible to identify the strengths and weaknesses of each. Studying traffic according to different types of content helps identify areas of the website that are performing the least and therefore deserve a greater allocation of resources to be optimized. This analysis also helps to better understand the organic acquisition model . This model refers to how SaaS companies track the results of their SEO strategy that attracts, converts, and closes new business opportunities.
A complete understanding of your prospects' journey helps improve the process and uncover new potential customers at the right time when they are most likely to purchase your product. 8) Backlinks and the number of Referring Domains to measure the authority of your website A large part of your SEO depends on the so-called off-site SEO strategy .