Buyer keywords will help

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You determine the stage your buyers are in and how you can leverage that information. In this article, we’ll explain what buyer keywords are, what kinds there are, and how you can identify them. What is Buyer Keywords? Types of Buyer Keywords How to Identify Buyer Keywords Wrap Up What is Buyer Keywords? Keywords are the terms and phrases that are put into a search engine like Google during a search query. However, these terms can range from single words to long questions, and they don’t indicate much about buyer intent on the surface. Buyer keywords signal to brands that the user is actively looking to make a purchase.

To tell whether or not a keyword is a buyer keyword, you need to understand the mentality of your audiences and the journey they take towards purchasing with your business. This process is called the buyer’s journey. What is the Buyer’s Journey? Every Canada WhatsApp Number Data customer goes through a similar journey to purchase when they are looking for products, services, and solutions to solve a problem they are facing. The process starts with the customer realizing they have an issue or pain point that needs to be solved, moves towards researching different options and ends with a final decision being made.



The buyer’s journey breaks down into three distinct sections: Awareness: The customer is aware that they have a problem that needs to be solved and starts to look at high-level solutions Consideration: The customer is considering different options that could be the solution to their problem Decision: The customer is ready to make a final decision regarding their options and makes a purchase.