What does the reader gain from this article

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So, whether you are writing to improve your own personal brand or the personal brand of others, you need to make it a point to get your content published on high-authority blogging sites within the given niche. As a writer, your skills will certainly be put to the test. Google has added the idea of content having “beneficial purpose” to the Quality Rater Guidelines. That said, if you develop a reputation for spreading misinformation or producing content that lacks beneficial purpose, your chances of ranking well will be very limited.

From a business standpoint, if people within a company have a good reputation for produ Samoa Email List cing top-notch informational content, the overall brand will benefit. So as a blogger writing for clients, you need to go the extra mile in immersing yourself within the industry and writing each blog post with a beneficial purpose in mind. Regardless of who you are writing for, there are a handful of questions to ask yourself with every piece you write:? Are your claims backed up with reputable sources? Does your insight discuss the how, rather than just the what and why? What does this piece add to the industry pool of shared knowledge? Regardless of who you are writing for, establishing expertise with a personal brand is all about contributing fresh and reliable information, rather than just adding to the noise.




Manage Your Reputation Wisely to Build Authority As you produce top-tier content, it needs to be overtly clear who wrote it and why they are qualified to write it. Whether you are blogging for yourself or for someone else, you need to have a strong author bio that includes: The author’s name and job title. A short summary that explains the author’s expertise. A link to the author’s website or to a full bio on a company website.