The importance of strong personal branding in your field

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Google has stated that E-A-T score is among the top considerations that determine Page Quality. So when it comes to blogging and SEO, what can you do to ensure your content (or the content of the company you write for) ranks well? Let’s discuss. Push Personal Branding to Ga major takeaway from the E-A-T score guidelines update, it’s that personal branding matters, a lot.” username=”blogherald”] If there is one major takeaway from the E-A-T score guidelines update, it’s that personal branding matters, a lot.

The insight coming from qualified individuals holds more weight than what comes from busine Samoa Email List sses themselves. As a blogger, you are probably writing a lot of thought leadership content within a certain niche. Or, you are working with a number of organizations across a variety of niches. Encouraging leaders within companies (your clients) to invest in personal branding is a key ingredient to improving E-A-T score (and can help you land more writing projects). Perhaps the biggest thing that Google is aiming to crack down on with this update is unqualified figures writing thought leadership content on industry-specific topics.




To give you an idea, YMYL (Your Money Your Life) industries got hit the hardest by this update. For instance, if you write an article about the keto diet, but have little to no expertise in the medical field, the post isn’t going to receive a good E-A-T score – as this content can potentially be dangerous for the reader. So,  is going to be crucial in how your content ranks on the SERPs.