The trade-off is that people must supply their contact details to realize the value. After our top-of-funnel prospect interacts with—or downloads—this gated content, we push a double opt-in (for GDPR) and feed the individual into an automated nurturing sequence (an email marketing journey). Most advanced SaaS brands optimize this journey according to pre-planned triggers and actions. Ultimately, we want this prospect to register for a trial or buy a subscription. But we recognize that touchpoints must be created and optimized along the way.
EDITOR’S NOTE. Lead generation demands real creativity. Fax Lists Unbounce’s and asked them to share their most surprising lead gen examples. Read about their strategies here. Using SaaS PPC for Direct Signups So, what does targeting direct signups look like? Essentially, this means using PPC tactics to drive prospects directly to a product signup. Usually, this would also take place via a landing page, but the CTA is designed to get the prospect through the door and actively using the product.
There are a few models suitable for this purpose: free trial, freemium, and symbolic pricing. Free Trial A free trial is often for a limited period, commonly 30 days in the SaaS sphere. Essentially, you grant full access to the product (barring integration complexities), but people will need to upgrade to the subscription if they want to continue beyond this time. Moz pricing page Like many SaaS companies, Moz offers a free trial to encourage product signup.
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發表於 2024-3-13 11:53:18
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