4 strategic marketing techniques that could be useful for your industry!

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The industrial sector invests heavily in direct, one-to-one, and relationship marketing , which are very important for the industry to prosper.

However, there are also four fundamental strat Chinese Overseas Asia Number Data egies for those looking to differentiate themselves and increase revenue.

Differentiating yourself from the competition is essential to have better perception from customers.

An industry that has high visibility, good reputation and credibility has greater chances than those that only have a single focus (selling at any cost).

Therefore, investing in strategic marketing is fundamental to the success of your company!

Check out the 4 marketing strategies for sales that we will cover in this exclusive content:

Optimize your website
Invest in relevant content
Have a presence on social media
Use email marketing the right way
Perfect your strategic marketing!
1. Optimize your website

More than half of the Brazilian population has access to the internet, and 43% of this amount uses it for purchasing research.

Therefore, SEO (Search Engine Optimization) techniques are one of the main strategic marketing actions so that your website is recognized by search engines such as Google, Yahoo, and Bing.

It is a fact that nowadays everyone consults the digital environment to resolve doubts about products, services, etc.

A well-positioned company has greater visibility and, as a result, increases the chances of reaching leads (potential customers) and converting sales.

According to internet positioning marketing (MPI), having an optimized website makes a lot of difference in the results of your business.

This positioning will be fundamental for the visibility of your company, as websites positioned on the first pages have a much greater reach than those that are not found in search engines.

But how to optimize your website? You should pay attention to your product keywords.



To select the keywords that best fit your business, you can use tools such as the Google Adwords keyword planner, FreshKey and Keyword Tools.

Another option for good positioning is paid reach through tools such as Google Adwords.

However, a keyword can be competitive in the segment and the one who pays the most for it stands out (in a type of auction).

It is worth mentioning that this strategy does not have the same credibility as organic reach, being more used for promotional actions.

It is also important to know that internet search engines give importance to your content.

Therefore, creating relevant content is essential for your positioning.