These can then be supported by blog
PPC also offers superior agility when paired with a landing page tool like Unbounce. And it works like a dream for anyone who takes an iterative testing approach. But should you build a lead pipeline by targeting top-of-funnel prospects to nurture? Or should you be seeking direct signups to your product? What’s the best way to set up a compelling offer for your SaaS PPC landing pages? There’s certainly nuance here. Either approach can work, depending on your business.
(You might even use both.) In this article, I’ll highlight lessons Fax Listslearned from real-world experience and show how to uncover the best approach for your SaaS enterprise. Using SaaS PPC for Lead Nurturing What does top-of-funnel lead nurturing for SaaS include, exactly? Usually, it involves the paid promotion of content: either directly promoting gated content via landing pages or promoting blog posts with a specified CTA. Unbounce users will be familiar with this strategy, no doubt.
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For example, we can spin up landing pages with forms that provide access to an ebook, guide, or white paper. content published elsewhere, and you can build the sales funnel with nurturing in mind. An ebook landing page from Unbounce An example of a landing page offering an ebook download in exchange for contact information. You could also offer a more interactive lead magnet, such as an online calculator, quiz, or survey.
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