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Everywhere to make a big impact on the students, faculty, and researchers who will change the world. Using various social media platforms, they mobilized their fundraising efforts with the help of some social media ambassadors and engaged alumni, and broadcast live video streams to a wide audience on their social media channels. In , the fundraiser raked in nearly $ million from over , donors all over the U.S., plus more thanother countries, and created a video shared on YouTube to express its thanks dmi video thumbnail Join for FREE to access this video Tip: Fundraising initiatives are a great way to get students or alumni involved and engage an audience on social media. If you don't have an advertising budget to target specificcohorts then set up a group on Facebook or LinkedIn or create a branded hashtag to use on Twitter and TikTok. . Boost Brand Awareness using Social Media - University of British Columbia Prospective students use social media sites to rese Job Function Email List ing options and say that social posts influenced their course selection and the institution they select, according to an article in the European Journal of Management Studies. This means that colleges and universities can start communicating with prospects long before an official campus visit. The
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University of British Columbia uses social media to showcase innovation in the sciences by using Twitter to shine the spotlight on the accomplishments of its faculty and students, establishing itself as a thought leader in those areas. University of British Columbia tweets University of British Columbia tweets By sharing content that's both relevant and interesting, UBC drives engagement on Twitter and boosts brand awareness. Tip: Make sure to mix up the content you share on social media. Don't make it all about your institution. Include posts that talk about interesting subjects that are relevant to your university or college. For example, if you have an engineering department, share news about the latest innovations such .
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