Visitors that want to learn more about digital marketing because that’s the...
At the same time, blog marketing is different from blog monetization. The scope of blog monetization is to generate revenue directly from the blog, instead of nurturing leads, and turning them into customers who, in turn, will generate revenue. Some of the most common methods of blog monetization include: Advertising, Sponsorships, Affiliate Marketing, and subscriptions. Now that these definitions are out of the way, let’s dive deeper into what you are here for in the first place: blog marketing. Bringing Value to Your Reads A blog is first and foremost about creating value for the readers. This kind of value can take many different forms with the most typical being: Educational value: aims to teach and inform readers about specific topics or subjects. It provides valuable knowledge, insights, and explanations.What’s more, it can offer time-saving value through practical shortcuts, tips, and tactics. This is the Email Listkind of value we usually offer from our own blog. Entertainment value: seeks to engage and captivate readers through storytelling, humor, or compelling narratives. It offers a break from routine, providing enjoyable and engaging experiences. Social value: fosters a sense of community by encouraging social interaction, and promoting engagement among readers. It usually involves content that encourages readers to share their thoughts and experience. Additionally, it may include discussion forums. Inspirational value: aims to motivate and uplift readers.
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It shares stories, personal experiences, or examples of success and resilience to inspire readers and ignite their own aspirations and ambitions. Emotional support value: its mission is to provide comfort, empathy, or solace to readers who need support. It offers understanding, encouragement, and resources to help readers navigate the difficult situations they’ve found themselves in. No matter the kind of value your blog offers, to make the most out of your blog, you will need to equip the below tactics. This is how we do it. 1. Write Relevant Topics for Our Target Customers To attract our target readers, we focus on writing about topics that are directly relevant to their needs, challenges, and interests. Accordingly, our themes include digital marketing, SaaS, startups, and tools. Our blog, like most other digital marketing blogs, attracts 2 main personas: Potential customers: Visitors that want to learn more about digital marketing because they want to purchase marketing services Competitors: and they are looking to dive deeper Paradoxically, we create content for both competitors and possible leads.
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