Gentleman's set
When the product is formed and the user path is clear, we use a gentleman’s set - a set of established requirements for packaging and promoting products within Completo. We have identified the specific steps, tools and entities necessary to sell services. Gentleman's set We place great emphasis on: Expert sales - each direction is assigned a leading specialist who participates in pre-sales and speaks at conferences and webinars. We realized that this has a huge impact on customer trust. That is, often the service is presented not only by a specialist from the sales department, but also by an expert from production. This way you can quickly get to the bottom of the real problem and propose a solution.Therefore, we work separately with employees, organizing: presentations atEmail Listconferences; thematic webinars; release of their original materials on the company blog and on external platforms. This bears fruit; clients often note that they have already seen a specialist before and would like to communicate with him. A key stage of the funnel (KEF) is an additional stage in the sales funnel that has the greatest influence on decision making. This stage involves demonstrating the service from the inside. For example, for marketplaces there are 2 possible meeting scenarios: analysis of the advertising account; store analysis. Selecting a meeting scenario Distribution of cases within the company.
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It is important to reveal to the sales department specialists the essence of the work on each project: what results were achieved and how they were achieved, what pitfalls there are. Just a ready-made presentation is not enough; you need to understand the context and choose the right solutions for clients, taking into account previous experience. Inside Completo, we organize general meetings for all employees - retrospectives on projects. Where we discuss each case in detail from all sides: what were the nuances from the point of view of sales and client management; how the implementation process went and why exactly such tools and approaches were used by specialists; what conclusions have we drawn - what can be improved at each stage, etc.
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