The Old Google Analytics Is Being Retired. What Can You Expect From GA4?
The market is in turmoil once again, as Google has announced its definitive, new update! There is lots of news in the media that is causing a shock to the data market, announcing that Google’s Universal Analytics or GA3, as many know it, will stop working in 2023, to be replaced by GA4. I feel like I will be representing many of my colleagues when I say that mixing words like changes, update, or new parameters with the name of Google is scary, and it gives me goosebumps!This is because, despite the fact that Google is always announcing a change in its way of understanding and disseminating information, it takes us out of our comfort zone and constantly forces us to learn new methods that involve changing our communicationWhatsapp Numberstrategies. And in this same dynamic, the tax migration to GA4 impacts us because it means that we must adapt to Google again and that is why digital professionals are expressing their feelings about it on the web. Are you also worried or afraid of what is to come?
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First, I invite you to subscribe to our interactive newsletter. Every Friday we send you the main Marketing and Content trends directly to your email – and we will certainly keep you updated on any changes, not just from Google, but from everything that impacts your Marketing strategies. All you have to do is subscribe below: Now, let’s find out a little more about what this great new alteration of Google is all about. Are we saying goodbye to Universal Analytics? How does Rock Content see the changes to GA4? What do we in Rock Content expect from the change of GA4? Are we saying goodbye to Universal Analytics? It is not that radical yet, and it is not the first time that changes have occurred in Google Analytics.
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